Months after some advertisers fled Google over concerns about ads appearing alongside YouTube videos that promote hate and extremism, the Internet giant has announced new steps aimed at tackling such content.
“There should be no place for terrorist content on our services,” Google said in a Sunday blog post outlining ways it will identify problematic videos and remove them from YouTube — or at least stop them from being monetized and make them harder to find.
In March, after a report by Britain’s The Times showed examples of ads appearing next to videos by homophobic British preacher Steven Anderson and American white supremacist David Duke, brands including AT&T, Verizon and Enterprise Rent-A-Car said they would halt or reduce deals to advertise with Google.
The uproar centered on ads placed on YouTube as well as websites and apps that use Google’s ad technology. It was a real concern for Google’s parent company, Alphabet Inc., which has struggled to generate significant profits outside of advertising.